Friday, June 20, 2014

Pens by Amnesty International


Amnesty International in collaboration with its agency TBWA Paris are back. Directed by Onur Senturk and co-produced by Troublemakers.tv and the studio One More, Pens is a full CG film shot in motion capture (Mocaplab) that epitomises the potential of each signature in the defence of human rights. Highlighting that the voice of a single person can bring about the birth of a social movement, the film concludes with the words "your signature is more powerful than you think" and features the song Iron Sky by Paolo Nutini. Through powerful imagery, Amnesty International has encapsulated the essence of its primary objective -- inspiring communities to defend their fundamental human rights.

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